Printing and advertising have been inexorably linked together since the first printing presses appeared around the 15th Century. The ability to advertise whatever one was selling by placing a poster on a wall, or hand out flyers to people in the street has had its allure for centuries. One of the reasons is that it can be quite effective. Just a chance glance at a poster or a quick scan of a flyer can be all that is necessary for a potential customer to turn into a real paying customer. As a result, this has been an excellent method for mass advertising for a long, long time. However, if you are planning on printing something with your local printer, it’s a good idea to know about the different types of paper that are available and choose the one that is best for your intended purpose.
No, it’s not some complicated mathematical formula. It’s actually just a simple acronym for grams per square metre, the standard way that different qualities of paper are evaluated. Logically, the more grams per metre, the heavier the paper will be and therefore the more durable it will be. However, it’s also highly likely that the heavier the paper, the more expensive it will be. Sometimes, it is not a good idea to save money, just for the sake of saving money. If you are publicising your company’s products or services, a heavier paper will make you and your company look more professional, and inspire greater confidence in many potential customers.
Use a Point of Reference
You may not really know exactly how heavy a paper you should use for your intended purposes. Bear in mind that fairly thin paper does not print very well, and sometimes the process will allow for colours to bleed from one side of the paper to the next. Obviously, this is not a very good idea, as it does not look very professional. Think of your daily newspaper: it’s usually fairly thin and not that impressive looking. It typically only weighs 40 GSM. At the other end of the spectrum, high-quality magazines use for their cover a paper that weighs at least 250 GSM. In between, you have retail catalogues, which are anywhere between 50 and 60 GSM or even the photocopy paper used in offices which is actually around 80 GSM.
Strike a Balance
For most flyers, a weight of at least 125 GSM is required to provide even the simplest results. If you can afford to use even heavier paper, up to 200 GSM, you may very well find that the results are well worth it. When choosing a printer to perform the necessary work, it’s important to work with professionals who will give you a wide variety of options and excellent advice. If you click here, you will discover a company that is well-versed in printing all sorts of material and will provide outstanding service at a reasonable cost.