There are many concerns that follow a desire to migrate a publishing platform. You might be thinking about migrating your book products or your journal to another web hosting platform and it’s never easy. Also, you might be planning to initiate a product rich in new content. If you think about it, the process appears very daunting. You might have to move your old back files that go back a couple of decades, tweak the production process to come up with some pricing rules, recreate business and content store. All these could be competing for your attention and time.
For some, an opportunity for a new business might have led them to think about moving to a better publishing platform. If you think about it, there are those who have done it before you. What they eventually discover is that no one knows what he has no clue about especially if you have doubts about why you want to migrate.
Seek more insight
There are many lessons to learn from those who have tried to move or already have a platform migration taking place. Issues like post-launch troubleshooting and maintenance have to be thought about. You need a lot of insights on every stage of the process no matter what point you are at in your publishing platform changeover.
What you need to learn
Any migration comes with challenges and talking or reading about those who have attempted such a process will let you have an idea what to expect. You will discover business reasons that can compel you to go for platform migration, including what has gone on well and what hasn’t. If you define your goals before you embark on the process, it is possible to select the best platform provider. Obviously, there are many things every publisher needs to know before starting the migration. There are also strategies to be internalized on successful content migration and ensuring the project is going on as conceived in terms of budget and schedule. Communication strategies have to be understood to align the new platform with the expectations of your customers.
The idea is to find a platform you can trust. Some of the best platforms are designed around high-tech technologies of very high standards. Through such, you will strengthen your journal further in the world of ever changing online publishing environment.
To try the process of migration, move a couple of journals, perhaps ten, to understand the process and capability of the platform. After a couple of weeks, you can move another selection of content. Additional moves can be planned after a number of months down the line. Always have a timeline when you want the changeover process to have been concluded.
Most changes are done in the back office
As you might have noticed, publishing platform migration takes place behind the scenes mostly where back office technology is highly in use. This will not be visible to your content consumers. Throughout the upgrade, enhancements to the way the content is displayed, improvements in navigation and better image display have to be considered. The platform should be scalable enough to seamlessly integrate with any website you might have and to provide you with complete publishing options to meet your content requirements.
Tim is a technology blogger who has also written books that are published as a hard copy version apart from Digital Format. He uses Century Publishing, a well known book printing company for his book printing project.