Trade shows and exhibits are an excellent way of promoting your business, products and services to existing and potential customers. They provide a valuable face to face opportunity to engage your target market and generate new sales leads. A smart trade show strategy when implemented can bring benefits more valuable than weeks of emails, calls and direct mail, but businesses must be prepared to plan well in advance and brief their teams correctly to achieve maximum success.
Trade shows are a team effort and you must choose your display staff wisely. Use members of your team who can confidently engage attendees in conversation, effectively highlight the benefits of your products and communicate your business USPs with integrity. A welcoming smile is also great when attracting visitors to your stand!
Worden Displays trade show displays Toronto will help you greet your visitors with a smile!
All in the Design
Trade show booth design is an essential part of your strategy. It should consider an easy and swift flow of traffic and should be led by your objectives. Do you want to collect customer data? Areas where attendees can submit their written or electronic details should be incorporated, or badge scanners invested in. Perhaps you want to showcase a specific product? Lighting and AV should be considered, along with maximizing potential viewing space. If your visitors are comfortable then you are more likely to hold their interest.
Enhance your visitor experience in as many ways as possible. Incentive gifts such as USB sticks, pens, keyrings, mugs and literature go a long way with delegates, as do cookies and candy. Position and promote these treats in a way so that attendees are encouraged to spend time with you. Once you have their attention, asking inquisitive and leading questions about what they are looking for and discuss how they might benefit from your services. These questions should also have been planned in advance of the event and your team fully briefed.
Follow Up Those Leads
So you’ve collected data, signed up new customers and made sales. Your trade show was a success, but there’s still work to do. It’s crucial that your follow up with every contact you make. Send thank you emails, mail out any supporting literature that you’ve promised, categorise hot, warm and cold leads and make those calls. Update your mailing lists and create a buzz about how well the trade show went and how much you’re looking forward to the next one.
Now that you’ve carefully considered your trade show strategy, you’re on the road to success! Worden Displays trade show displays Toronto have an expert team of consultants who will assess your requirements and offer the most appropriate solutions for a dynamic and memorable display. From design to installation, the team will be with you every step of the way whether your needs consist of simple banner stands or full custom exhibits. Either way, you’ll stand out from the competition and can look forward to successful exhibitions.