Growing your business is very exciting, but there are certain things to keep in mind as you expand. This is especially true if you have started to trade on an international level as there will be far many more clients and customers for you to take care of. Just like you want to provide an excellent service to those within your own nation, you will also want to do the same when it comes to places overseas.
That is why you should take the time to think about how you can provide this same service, whilst achieving it on a local level. This may require having a different strategy for separate regions, but it will be up to you to decide exactly what needs to be done. However, here are just a few considerations for you to cast your mind over; it should help you to get started…
Have Local Phone Numbers
The first thing that can frustrate international customers is for them having to spend loads of money to get in contact with you by phone. There are lots of permutations for how calls are charged when dialling overseas, but on the whole it can be expensive business. This means you could – and should – offer localised phone numbers so people are not paying over the odds just to give you a call. Small things such as this can make a big difference to people’s perceptions of you.
Find Better Delivery Options
If you are providing products or parts to customers overseas, are you making it easy enough for them to get everything on time? This can be a big sticking point for customers, as people expect to get things in a stress-free and quick manner. You might want to look at couriers who can do international and European deliveries same day if you truly want to impress important customers. It is also worth having a procedure to follow for late deliveries; that way customers will know that you are trying your best to sort any delays out.
Translate Your Website
Do you offer products to countries that speak languages aside from English? If this is the case it is worth thinking about how your website will be used by them. There are lots of different solutions that you can think about, whether creating localised websites for each area, or simply having a language toggle button in the header of your webpages. It isn’t as convenient for customers to use tools such as Google Translate themselves, and it may make them believe that they are not important enough in your eyes if you haven’t made the effort to cater to them.
Ultimately, customers overseas should be treated just the same as those here in the UK. This can often cost money and use up your resources, but it is an important step in growing your brand around the world. Over time you might find it helpful to open full offices or branches in overseas locations that will take much of the work out of your own hands.